Author: Greg Bogdan
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Does Data Guide Your Digital Marketing Decisions?
Allocate resources with greater intelligence. Savvy digital marketers interpret marketing data and extract insight to help: Does your digital marketing team include the key players that you need? Marketing teams come in all sizes and capabilities. Your team needs a data interrogation role that uncovers insight, answers questions, drives strategy and tactics and ensures that…
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Digital Marketing Equations: Mastering the variables that enable success
One simple equation, and a key approach, to focus your team, maximize the ROI of your digital marketing investment, and win online. My experience is that the majority of businesses, both large and small, have much to improve to maximize their digital marketing investment. You might be doing ok. Could you do better? If you…